Google Changes Signal the Imperative for Responsive Web Design

According to Wikipedia, Responsive Web Design (aka RWD) “is an approach to site design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices.” In simple terms – your Website or blog adapts to the device of the end-user.

With the consistent and rapid rise of mobile browsing the importance of having a responsive web design has long been clear. However, if Google to start penalizing non-mobile blogs on April 21  is true, it is now imperative that your site be device neutral. With this upcoming change, Google is signalling its intention to provide searchers with the best results possible and serving up results to sites that are not device neutral means a poor end-user experience that Google wants to avoid.

Mobile usage continues to climb and not getting a high-ranking in Google search results due to Google favoring responsive design sites in its rankings is just one, albeit crucial, imperative to use RWD for your blog and Website. Beyond the Google mandate, there are a myriad of other reasons for using it.

Better user experience is key to getting return visitors to your site.  With responsive design, your visitors will have a similar and consistent experience no matter what device they use when they land on your blog or Website, which translates to happy and likely repeat visitors! Also, using responsive design lifts the burden of having different website designs for various devices.

If you’re still not convinced, consider that according to a study from ComScore, 55% of social media consumption happens on mobile devices, and a 2010 Google User Behavior Study found that 61% of users are unlikely to return to a mobile site they had trouble with and 40% said they’d visit a competitor’s mobile site instead.

Don’t risk losing visitors to your blog or Website – use Responsive Web Design!

About Bose McKinney & Evans LLP

Bose McKinney & Evans LLP is a business law firm, headquartered in Indianapolis, Indiana, serving both publicly held and privately held businesses, governmental entities and high-growth industries. Our clients include Fortune 100 companies, international manufacturers, national and regional financial institutions, agribusinesses, sports teams, university-incubated start-ups, media, utilities, cities and schools, to name a few. We strive to build strong relationships with our clients as key business advisors, to exceed expectations in the quality of our work, to be knowledgeable about our clients’ businesses and sectors, to be responsive to service needs and to continually seek to improve the delivery of client services. Our ultimate focus is on our clients.
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