Are You Cut Out for Social Media?

Are you considering jumping on the social media bandwagon? Are you interested in blogging? If a majority of the following 10 traits describe you, then you just may be cut out for social media.

  1. Excellent writing skills –  an absolute must if blogging is to be a part of your social media plan.
  2. Experience in, or at least a reasonable knowledge of, the big three social media platforms: Facebook, LinkedIn, Twitter. If you’ve never heard of any of them you may want to postpone joining the social media craze and familiarize yourself with them first.
  3. Tenacity – it will take sustained time and effort to see the fruits of your social media efforts.
  4. Ability to infuse some creativity and fun into your blog posts and social media updates, so people will follow you and like or comment on your posts.
  5. Up to date on what is trending in your niche area of expertise for blogging.
  6. Knowledge of resources to use for blog topic generators – writers block will set in and awareness of Web resources for help on generating post ideas is a big plus. HubSpot’s Blog Topic Generator is one such resource.
  7. Strong in-person and virtual networking skills – networking know how and a desire to network are necessary for social media success!
  8. Excellent time management skills – managing your social media presence is time-consuming, but very important, otherwise you may become overwhelmed and ineffective.
  9. Ability to focus on tasks – getting a blog post written and published, responding to comments on LinkedIn updates and commenting on other people’s posts are necessary tasks that require attention and focus, and are key to successfully growing your social media footprint.
  10. Ability to craft attention-getting headlines for blog posts and status updates so people will read your blog posts, like or comment on your updates, and share your content.

Getting involved with social media can be fun and can generate business, but being mindful of what it entails to be even moderately successful will go a long way toward helping cement your decision before jumping into the fray.

About Cheryl Niemeier

Cheryl Niemeier is Director of Knowledge & Research Services at Bose McKinney & Evans LLP. Ms. Niemeier received her Master of Science in Library Science from the University of Illinois, Champaign-Urbana in 1986 and her Bachelor of Science in Education from Indiana University, Bloomington, Indiana in 1981. Ms. Niemeier has held multiple professional leadership positions in local, regional and national library associations. She frequently speaks at professional association conferences and continuing legal education seminars. Ms. Niemeier has authored multiple articles and seminar publications.
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One Response to Are You Cut Out for Social Media?

  1. Pingback: Top 10 2014 Blog Posts | Bose Law and Technology Blog

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