RSS (aka Really Simple Syndication): A Winning Proposition

RSS (Really Simple Syndication) feed readers are a must for consumers of blogs and news content on the Web. Back in February, my 7 RSS Readers Make it Easy to Stay Informed post highlighted a variety of feed readers designed to make it easy to keep up with your favorite websites and blogs via an interface that allows you to view the latest content in a single location.

For creators of content, having an RSS feed subscription button on your website can be very beneficial. Consider these benefits of adding an RSS button to your news or blog site.

  1. Makes it easy for the consumer of your content via a click or two to add your site to their feed reader.
  2. Drives consistent traffic to your site by distributing your content automatically to the consumer’s RSS reader (i.e. pushes the content to them).
  3. It’s free marketing for your content.
  4. Having an RSS button improves Search Engine Optimization of your blog or Website.

The win-win proposition: the consumer gets to view a great deal of content – including yours – quickly and easily and the publisher of the content gets their information freely and instantly disseminated and publicized.

What are you waiting for? Click here to get started on adding an RSS button for your content.

About Cheryl Niemeier

Cheryl Niemeier is Director of Knowledge & Research Services at Bose McKinney & Evans LLP. Ms. Niemeier received her Master of Science in Library Science from the University of Illinois, Champaign-Urbana in 1986 and her Bachelor of Science in Education from Indiana University, Bloomington, Indiana in 1981. Ms. Niemeier has held multiple professional leadership positions in local, regional and national library associations. She frequently speaks at professional association conferences and continuing legal education seminars. Ms. Niemeier has authored multiple articles and seminar publications.
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