Blogging is hard work. It requires a regular commitment of time and effort to finding topics about which to write and then carving out the time to actually write the posts.
Harder still is building followers that drive regular traffic to your blog. Consider the following seven tips to help you accomplish this undertaking.
- Fresh content is a must. Without regular new posts there is no incentive for your readers to visit your blog. Suggestions for the frequency of postings vary, but as a general rule once every 2-3 days is a good benchmark to follow. Active blogging pays off and can be great for business as this recent article shows.
- Engaging with your readers is necessary. This requires effort and does not happen overnight. Entering into conversations with your followers leads to deeper connections with peers and others. Following and commenting on other blog posts, incorporating links to those posts in your blog and sharing those links via LinkedIn or Twitter can pave the way for your blog to gain committed followers.
- Demonstrating and proving your expertise is important. Research the topic about which you are writing and make certain you have your facts straight. Do this every time you write a post, thus ensuring what you publish is trustworthy.
- Timeliness is key. You don’t have to be the first to report on a breaking topic, but you should be among the first to know and write about it. Regularly following blogs, news, and legal journals in your area of expertise ensures that you will be among the first to know.
- Making it personal helps. If it’s a legal blog, tell how the changes in the law being discussed will affect the clients you serve. Also, if you can tie in an authentic personal experience in your post you should. Doing so adds a personal touch and who knows maybe one of your readers will be able to relate.
- Use catchy titles to draw readers in. Use Top Ten Ways the Affordable Care Act Affects Your Business rather than Important Issues of the ACA. Titles that indicate the reader will gain practical knowledge tend to attract more views.
- Submitting your blog’s URL to search engines may prove beneficial. This is no guarantee of an overabundance of traffic to your site, but it does place your blog on the search engines’ radar screens, which gives it a better chance of being picked up in searches of those sites.
- Good writing is of utmost importance. Incorporating the above tips should, over time, increase your blog’s readership. But without good writing, you will not gain the traction needed to be a successful blogger. Use a spellchecker to find misspellings and grammar errors. A second set of eyes is helpful, so have someone else edit your post before publishing. Finally, practice makes perfect, so write often.