Recent Headlines Confirm Importance of Mobile-Enabled Business Models

Recent blog post headlines, reports, and surveys confirm what we’ve previously discussed: the world is going mobile. Examples:

“Almost 70% of 14- to 30-year olds get their news from social media”

Study: Mobile Users Check Devices Average 150 Times Per Day

The City of the Future: Networked, Connected, Mobile views technological infrastructure development as a smarter vision for the future of our cities and will help alleviate pressure to existing physical infrastructure such as roads, airports, and buildings.

A Pew report  finds that “17% of cell phone owners do most of their online browsing on their phone, rather than a computer or other device”

Pew Internet: Mobile report finds that as of December 2012 “45% of America adults have a smart phone” and “31% of American adults own a tablet”.

Here are the key takeaways for businesses:

  1. If people prefer mobile technology and use mobile often, then will likely prefer mobile-friendly websites.
  2. If they prefer mobile friendly sites, then will likely make more purchases from mobile-friendly sites.
  3. If consumers are doing more searching on mobile devices, then business websites need to be mobile enabled across multiple devices or risk losing customers.

About Cheryl Niemeier

Cheryl Niemeier is Director of Knowledge & Research Services at Bose McKinney & Evans LLP. Ms. Niemeier received her Master of Science in Library Science from the University of Illinois, Champaign-Urbana in 1986 and her Bachelor of Science in Education from Indiana University, Bloomington, Indiana in 1981. Ms. Niemeier has held multiple professional leadership positions in local, regional and national library associations. She frequently speaks at professional association conferences and continuing legal education seminars. Ms. Niemeier has authored multiple articles and seminar publications.
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