Recent Headlines Confirm Importance of Mobile-Enabled Business Models

Recent blog post headlines, reports, and surveys confirm what we’ve previously discussed: the world is going mobile. Examples:

“Almost 70% of 14- to 30-year olds get their news from social media”

Study: Mobile Users Check Devices Average 150 Times Per Day

The City of the Future: Networked, Connected, Mobile views technological infrastructure development as a smarter vision for the future of our cities and will help alleviate pressure to existing physical infrastructure such as roads, airports, and buildings.

A Pew report  finds that “17% of cell phone owners do most of their online browsing on their phone, rather than a computer or other device”

Pew Internet: Mobile report finds that as of December 2012 “45% of America adults have a smart phone” and “31% of American adults own a tablet”.

Here are the key takeaways for businesses:

  1. If people prefer mobile technology and use mobile often, then will likely prefer mobile-friendly websites.
  2. If they prefer mobile friendly sites, then will likely make more purchases from mobile-friendly sites.
  3. If consumers are doing more searching on mobile devices, then business websites need to be mobile enabled across multiple devices or risk losing customers.

About Bose McKinney & Evans LLP

Bose McKinney & Evans LLP is a business law firm, headquartered in Indianapolis, Indiana, serving both publicly held and privately held businesses, governmental entities and high-growth industries. Our clients include Fortune 100 companies, international manufacturers, national and regional financial institutions, agribusinesses, sports teams, university-incubated start-ups, media, utilities, cities and schools, to name a few. We strive to build strong relationships with our clients as key business advisors, to exceed expectations in the quality of our work, to be knowledgeable about our clients’ businesses and sectors, to be responsive to service needs and to continually seek to improve the delivery of client services. Our ultimate focus is on our clients.
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