Recent blog post headlines, reports, and surveys confirm what we’ve previously discussed: the world is going mobile. Examples:
The City of the Future: Networked, Connected, Mobile views technological infrastructure development as a smarter vision for the future of our cities and will help alleviate pressure to existing physical infrastructure such as roads, airports, and buildings.
A Pew report finds that “17% of cell phone owners do most of their online browsing on their phone, rather than a computer or other device”
Pew Internet: Mobile report finds that as of December 2012 “45% of America adults have a smart phone” and “31% of American adults own a tablet”.
Here are the key takeaways for businesses:
- If people prefer mobile technology and use mobile often, then will likely prefer mobile-friendly websites.
- If they prefer mobile friendly sites, then will likely make more purchases from mobile-friendly sites.
- If consumers are doing more searching on mobile devices, then business websites need to be mobile enabled across multiple devices or risk losing customers.