Social media is one of the most ubiquitous digital technologies. The major social media platforms–LinkedIn, Twitter, Google+, and Facebook–all saw varying degrees of phenomenal growth in 2012, and that’s expected to continue into the future. For businesses, strategic use of social media can be the key difference, particularly among younger demographics.
But what are the best social media strategies? Any discussion of the “best” strategies is a lengthy undertaking–there are multi-day seminars on this very issue–but here are three quick thoughts for any business looking to use social media:
- LinkedIn Groups: These reach a target audience of individuals who’ve consciously signed up to be a part of those groups based on their needs and interests.
- Link Submission Sites: Exert control over your search-engine rankings through use of BrandYourself.com to submit links that will rise to the top when someone searches your company’s name. Digg, Reddit and StumbleUpon offer similar features.
- Listservs: These may seem like old technology–because they are–but listservs are still great avenues for broadcasting to a large audience of potential fans and followers.