New Search Technologies Prove Firms Must Embrace Mobile

Mobile is clearly the future. In fact, by the end of this year, it’s estimated that 25-30% of all web searching will be done from mobile devices. What does this mean for the legal business?

The answer is clear: law firms must embrace mobile.  That 25-30% of web searching will necessarily include clients on mobile devices. And those clients will be using new mobile search technologies, such as:

  • Google Knowledge Graph:  This adds a summary window to a search results page, much like a mini encyclopedia article about the topic, along with the customary links to other sites about the topic. The more well-known the person, place, or thing the more details that surface. Available for sometime now on the Google app, it recently launched as an iPhone app.
  • izik:  This is a new and cool search engine optimized for tablets. It provides a very touch, swipe, and graphic rich tablet search experience.
  • Facebook Graph Search (still in beta): This new search tool from Facebook, purportedly in the works for years, is designed to search the huge amount of data on Facebook. In searching over 1 billion Facebook profiles, 24 billion photos, and 1 trillion connections, Graph Search could:
    • Uncover what restaurants, stores, companies your friends have liked and recommended
    • Uncover Facebook contacts who work at the company or know someone who does
    • Find friends or friends of friends who are lawyers, legal administrators, teachers, etc., who might help you make some key contacts for job openings

The bottom-line is that mobile users will be searching for lawyers and law firms, and so firms need to make sure they can be found where those users can find them–on mobile devices.

About Bose McKinney & Evans LLP

Bose McKinney & Evans LLP is a business law firm, headquartered in Indianapolis, Indiana, serving both publicly held and privately held businesses, governmental entities and high-growth industries. Our clients include Fortune 100 companies, international manufacturers, national and regional financial institutions, agribusinesses, sports teams, university-incubated start-ups, media, utilities, cities and schools, to name a few. We strive to build strong relationships with our clients as key business advisors, to exceed expectations in the quality of our work, to be knowledgeable about our clients’ businesses and sectors, to be responsive to service needs and to continually seek to improve the delivery of client services. Our ultimate focus is on our clients.
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2 Responses to New Search Technologies Prove Firms Must Embrace Mobile

  1. Pingback: Recent Headlines Confirm Importance of Mobile-Enabled Business Models | The Bose Law and Technology Blog

  2. Pingback: Practical Posts Win: My Top 10 Articles from 2013 | Bose Law and Technology Blog

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