New Search Technologies Prove Firms Must Embrace Mobile

Mobile is clearly the future. In fact, by the end of this year, it’s estimated that 25-30% of all web searching will be done from mobile devices. What does this mean for the legal business?

The answer is clear: law firms must embrace mobile.  That 25-30% of web searching will necessarily include clients on mobile devices. And those clients will be using new mobile search technologies, such as:

  • Google Knowledge Graph:  This adds a summary window to a search results page, much like a mini encyclopedia article about the topic, along with the customary links to other sites about the topic. The more well-known the person, place, or thing the more details that surface. Available for sometime now on the Google app, it recently launched as an iPhone app.
  • izik:  This is a new and cool search engine optimized for tablets. It provides a very touch, swipe, and graphic rich tablet search experience.
  • Facebook Graph Search (still in beta): This new search tool from Facebook, purportedly in the works for years, is designed to search the huge amount of data on Facebook. In searching over 1 billion Facebook profiles, 24 billion photos, and 1 trillion connections, Graph Search could:
    • Uncover what restaurants, stores, companies your friends have liked and recommended
    • Uncover Facebook contacts who work at the company or know someone who does
    • Find friends or friends of friends who are lawyers, legal administrators, teachers, etc., who might help you make some key contacts for job openings

The bottom-line is that mobile users will be searching for lawyers and law firms, and so firms need to make sure they can be found where those users can find them–on mobile devices.

About these ads

About Cheryl Niemeier

Cheryl Niemeier is Director of Knowledge & Research Services at Bose McKinney & Evans LLP. Ms. Niemeier received her Master of Science in Library Science from the University of Illinois, Champaign-Urbana in 1986 and her Bachelor of Science in Education from Indiana University, Bloomington, Indiana in 1981. Ms. Niemeier has held multiple professional leadership positions in local, regional and national library associations. She frequently speaks at professional association conferences and continuing legal education seminars. Ms. Niemeier has authored multiple articles and seminar publications.
This entry was posted in Technology and tagged , , , , , , , , , . Bookmark the permalink.

2 Responses to New Search Technologies Prove Firms Must Embrace Mobile

  1. Pingback: Recent Headlines Confirm Importance of Mobile-Enabled Business Models | The Bose Law and Technology Blog

  2. Pingback: Practical Posts Win: My Top 10 Articles from 2013 | Bose Law and Technology Blog

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s